Why Startups Are Beating Carriers (Or The Curious Case Of The Premium SMS Horoscope Service & The Lack Of Customer Consent)

Any startups out there seeking to build a business by setting out to confuse as many users as possible with overly complex pricing structures, while tricking those who can't afford the full-fat service into signing up for ridiculously over-priced rubbish and then making it really hard for them to opt out? If so you'll want to look to carriers for inspiration.

Source: http://feedproxy.google.com/~r/Techcrunch/~3/4TcVAVzkiZY/

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