Pro and Cons of Banner Ads in Social Media Optimisation Network

Banner ads are a supplemental part of a personal business website. It is the first thing that catches their eyes and will make the first impression when visiting the site. So, in order to get a high level of traffic from the viewers, improving the overall look of the banner image will surely help contribute to the success of the business.

Professional SMO services will help you in establishment of your brand through banner ads. Banners are clickable image and can act as links from one page to another. A click of a mouse button will pave its way for new discoverable information about the product. One of the most interesting parts about banner ads is the purpose of visiting the ad:

Why people click the banner?

1. 39 per cent of site visitors click the advertisement banner primarily because it has shown a product or service that they are interested in. For example, let us say that the consumer has an interest in books and literature and your business sells books, with some banner advertisements dedicated to books; the consumer then will click the banner because he is interested in buying books. This result as the first reason of banner advertisement.

2. Next reason is all about comparative canvassing: the banner ad posted in your business page has sparked the curiosity of the consumer, meaning that the buyer wants to know more about the product you are selling since it is new and fresh from the market.

Banner advertisements are a way of earning extra profit. Every click means a cent, so the more clicks on the banner means more cents.

However, careful consideration must be implemented when embedding banner ads on the website. The conception of the banner advertisement dates back as early as 1994 and as time progresses the feedback of banner ads are starting to become negative.

Why people don't trust banner advertisements:

1. Mood - 31 per cent of people just click ads when they want to click it. Moreover, they consider ads as annoyances in the website.

2. Fear of tracking - there are numerous reports from phishing scams and identity tracking just by clicking the banner ads which leads to malware and hacking system programs. 31 per cent of people agree with this.

3. Pop ups - banner adverts tend to become a hassle because of the complementary pop ups that really frustrate 46 per cent of people studied.

4. Virus infection and spam messages - half of the people, or 55 per cent, doesn't click the banner ads because it has a risk of infecting their profiles with dangerous viruses as well as enabling hackers to post endless repeated spam messages.

5. Distraction - people don't click banner ads because of this reason: distraction. It isn't required to click the banner ads, so they choose to ignore it and continue with the work.

Banner advertisements really help increase visitor traffic to the business page or website. Regular maintenance of these will help the consumers feel secured and the reliability of the page is strictly imposed that it is a great and trustworthy website.

Source: http://seo.s-article.com/pro-and-cons-of-banner-ads-in-social-media-optimisation-network.html

st patricks day st. bonaventure ira glass swain match day nene dark shadows trailer