Singapore Flyer Glowed Pink for Global Breast Cancer Awareness Campaign 2011

Singapore Flyer illuminated in pink for BCA

The Singapore Flyer glowed pink for 2 1/2 hours on 1 October 2011. The First Lady of Singapore, Mrs Mary Tan helped illuminate it as part of Estee Lauder Companies' Breast Cancer Awareness Campaign. As one of Estee Lauder Companies' BCA Ambassadors, I rallied my husband and friends to give their support to this event.
Our Singapore Flyer was a pretty radiant pink, joining the ranks of approximately 200 global landmarks which have been illuminated through this initiative, including the Empire State Building in New York and the Taj Mahal in India.

photo credit : her world.com

Estee Lauder Companies' BCA Ambassadors

In addition to the standard Pink Ribbon pin, there is a new Pink Ribbon wristlet which is the latest breast health awareness symbol, featuring a beautiful, single-knot tie that elasticizes to fit any wrist. Only a limited number of the Pink Wristlets were given out at the event on a first-come-first-serve basis.
ECL posing with the most attractive man that night, Mr Jackie Ng (Head, Men Support League) and Roselin Chin (Chairperson of Young PAP International Relations).

Posing with Mrs Yu-Foo Yee Shoon (Patron, Breast Cancer Foundation), Grace Ban (Managing Director of Est?e Lauder Singapore) and Mrs Noor Quek President, Breast Cancer Foundation

Former Senior Minister of State for Community Development, Youth and Sports Mrs Yu-Foo Yee Shoon is the patron of Breast Cancer Foundation. Under her leadership, Mrs Yu-Foo Yee Shoon and her dedicated executive committee have come a long way, striving to raise awareness of breast cancer and encouraging women to go for screening regularly because early detection will enhance the changes of survival for patients.
The Illumination ceremony was hosted by Hossan Leong and Sharon Au, Christopher was the first to run up the stage during quiz time to answer a question. Actually, he just wanted to shake hands with Sharon. :D

Breast Self Examination (BSE) demo inside a Pink decorated capsule

After the illumination ceremony, Dr Esther Chuwa of KK Hospital gave instructions on self-examination for breast cancer to BCA Campaign Ambassadors in a specially decorated Singapore Flyer pod.

Breast cancer is curable if detected early

Est?e Lauder Singapore presented a cheque of $32,500 to the Breast Cancer Foundation (BCF) to sponsor 500 needy women, aged 40 and above, for free mammograms. The program will be conducted jointly with National Health Group Diagnostics (NHGD) under a national subsidy programme 'Breast Screen Singapore'. Through this effort ELC hopes to educate them about breast cancer and the importance of early detection to increase the chance of recovery.

Mammography is important. Take the necessary step ....?

make an appointment for one now.?

For more information on breast health or BreastScreen Singapore, please call 1800 333 3030.

Source: http://eastcoastlife.blogspot.com/2011/10/singapore-flyer-glowed-pink-for-global.html

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