In the April 23 start of the 11th Beijing Motor Show, Shenzhen Hang Sheng Electronic Co., Ltd, Huizhou Huayang Group, Nanjing Automobile Control Program Co., Ltd., Fu veteran of the domestic automotive manufacturers have appeared in Beijing International Exhibition Centre. Huayang Group display the most recent, advanced navigation and information system digital screen auto navigation entertainment program, as well as vehicle black box similar to the vehicle collision avoidance system. From the components, laser head, the movement has already started the Huayang Group, veteran automotive electronics business.
Though the show is still a expert gathering of automotive electronics manufacturers, but there are already some prophetic tradition of IT vendors to locate in the automotive electronics marketplace, then their chance Where?
Software as a breakthrough
four 23, the leader in the field of software outsourcing Neusoft Group announced the acquisition of six million euros to the global automotive navigation software program provider, ISG R & D center in Hamburg, Germany. The R & D center for the European automobile manufacturers to offer navigation systems and mapping software outsourcing services.
Point in early April 8, China Electronics Technology Group Corporation and the Swedish government investment promotion agency based in the Investment Promotion Agency signed a strategic cooperation agreement, beginning with the Swedish automotive business related businesses to fully cooperate. As a co-carrier, a subsidiary of China Electronics Technologies Group Corporation Ltd Waterhouse infrastructure software will be set up in Sweden, Cost Waterhouse Europe, with many of Sweden?s leading automotive electronics manufacturers based on the joint commitment to automotive electronics product development software and service.
These are excellent news. ?Domestic and foreign automotive electronics technology in the software program than the hardware gap. Disparities, opportunities are also excellent.? Society of Automotive Engineers for years, said senior adviser to Chen, in view of the overall strength of IT firms stronger in the future, software program will turn out to be the traditional IT manufacturers in the automotive electronics breakthrough. Neusoft and Price Waterhouse
two software program businesses that cut into the automotive electronics from a large number of software program development can increase their automotive electronics R & D capabilities. In 2006, the acceptance of ?Laptop or computer World? interview, the chairman and CEO of Neusoft Group, said Liu Jiren, to enhance Neusoft?s navigation system and map software program, technical strength. 4 years later, Liu Jiren honor its commitments, Neusoft in the field of navigation systems and mapping software has its own technical standards, which is its capability to lead the automotive essential reason for outsourcing services.
Worth mentioning is that by way of this acquisition, Neusoft not only into the European automotive electronics market, but also to the 100% holding ISG of Harman International Industries Group and its subsidiaries supply navigation systems, audio systems and The offshore software program engineering services, software development and technical support. In an interview, Liu Jiren pleased that this acquisition is in the automotive electronics outsourcing Neusoft yet another breakthrough. ?Beginning today, we have essentially completed the globalization of the automotive electronics layout.?
Cut in distinct approaches, the practice of foreign IT firms really should understand from. In 2009, Intel and situated in California, Volkswagen Electronics Study Laboratory jointly developed the IVI System (car infotainment program). Industry insiders believe that, with professional automotive electronics vendors, IT vendors to quickly fully grasp both the automotive style method, but also quick test application compatibility in a variety of models, this is a way of saving time and labor.
Addition to software, the embedded chip, integrated solutions, such as automatic parking, unmanned and so on, nearby IT companies have the opportunity. In addition, Chen said several years, IT vendors to enter the industry chain, it should be from the body electronics, infotainment systems and other non-automotive safety items and gradually cut into, but at the core of automotive ECU (electronic control unit) must significantly far more tough, This also means that, IT firms from the mainstream automotive marketplace still far, and expert automotive manufacturers very same fate.
Pong vehicle and looking for cooperation
Traditional IT vendors to Denver in the automotive electronics field, we must cling to a tree, whether or not it is automobile manufacturers, or expert automotive electronics manufacturers. Neusoft in the automotive electronics field layout, the key is to cling to a foreign automotive manufacturers? From the date of creation, Neusoft on the world?s second largest automotive electronics manufacturers to give software program outsourcing services to Alpine. These days, there are already 19 years expertise in cooperation with ISG?s parent company, Neusoft?? Harman entered the world?s leading automotive club. ?Based on our expertise and foreign consumers, we only do the best in the software to be able to enter the international club automotive electronics.? Liu Jiren said.
Addition to automotive electronics by means of embedded software program into the club, the nearby IT vendors can also directly with the vehicle manufacturers to enter the automotive business chain, which is a direct and efficient way.
2008, the blind data as new models FAW Auto parts suppliers. Two years later, set autonomous navigation, portable audio-visual entertainment in one-vehicle pc can be employed in various models of FAW, and now, with FAW Qiming Data has already begun pre-loaded into the automotive electronics marketplace.
Cooperation with FAW, so blind info This standard IT vendors in the automotive marketplace. Today, the blind is not only a selection of details goods, also account for a huge share of the marketplace: The vehicle has a blind data just before the vehicle navigation program installed, installed following the enormous market for the ?commander links? portable navigation device, ?handsome Link ?ST-VT100-vehicle mobile information terminal positioning,? handsome pass ?QM-AutoPC100 portable auto pc,? handsome pass ?ST-VT100-L1 vehicle traveling information recorder and other own-brand automobile electronics.
Despite the fact that the waterfront to swiftly cut into the automotive vehicle, however, is able to cling to vehicle manufacturers, ?thigh? and only a handful of IT businesses. Domestic auto prices usually low, firms invest in the automotive electronic device is not considerably, IT vendors can hardly renowned for their real cash. Now, the domestic auto ?high walk? has turn out to be the trend, industry insiders think, IT companies into the automotive electronics business chain is facing a good chance.
Earned by the 3G services
In the 11th Motor Show, Chang?an Automobile, Shanghai Automotive have announced co-operation with China Unicom. Roewe 350 Shanghai Automotive is the very first launch of a new strategy for auto, relying on the Roewe 350 platform, the Shanghai Automotive cooperation with Unicom?s 3G Internet, introduced Inkanet intelligent network visitors system. By means of the 3G network, the program can supply users with information retrieval, stock
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