Women's Rising Consumer Clout Propels Chanel To Top-Brand ...

According to a study based on internet search results released yesterday by Digital Luxury Group , Chanel has overtaken Louis Vuitton as the most digitally ?sought-after? fashion brand in China. There are many factors that could have caused this ascension?Chanel, for example, is taking a measured approach to China expansion in order to remain exclusive, while Louis Vuitton has faced the possibility of having become too overexposed . One notable point to observe, however, is that several factors surrounding the label?s success point to the growing purchasing power of women as a major correlation.

First of all, Chanel?s line of beauty products was considered to be a major factor in its popularity in China.?According to Digital Luxury Group Founder and CEO David Sadigh, beauty gave it an edge over second-place Louis Vuitton. ?Chanel is bene?ting from an important level of interest in China, mostly emanating from strong interest from Chinese consumers in its Beauty products, which Louis Vuitton does not have,? he wrote in the report.?Est?e Lauder, the report?s top beauty brand, came in right after Chanel on the total list of the top 50 brands across all luxury sectors. As you can see from the list below, Chanel came in third overall, behind Audi and BMW.

Meanwhile, Chanel?s rank also coincides with affluent Chinese women?s answers to a survey taken for a? January study by the Hurun Report . According to the report, the label?was the the overall number one gifting brand for China?s affluent women, but only came [...]

Click here to view original web page at www.jingdaily.com

Source: http://www.galoom.com/womens-rising-consumer-clout-propels-chanel-to-top-brand-honors.html

Harbaugh brothers superbowl commercials randy moss randy moss OJ Brigance What Time Does The Superbowl Start 2013 Psalm 91